Mettalex Agent Mascot: Brand Identity Guidelines

The Mettalex Agent is a central symbol of our platform. More than just a visual element, the Agent represents the seamless, intelligent, and autonomous capabilities of Mettalex’s platform.

Visual Identity

• Color Specifications:
  Maintain the original color palette of the Mettalex Agent. Do not alter the colors of the Agent or other core elements.

• Size and Space:

  • Minimum size: 1 inch tall for print, 150px for digital use.

  • Clear space: Ensure at least 15% of the Agent's height around all sides to maintain visual clarity.

Usage Guidelines

Correct Usage:
The Mettalex Agent should be used in educational materials, event promotions, marketing campaigns, and community outreach programs.

Improper Usage:
Avoid using the mascot in contexts that could damage Mettalex’s reputation, including but not limited to adult content, political messages, or negative connotations. Never alter the Agent’s look or color palette to avoid confusion and maintain brand consistency.

Dos and Don’ts

To-Do's:

• Use the Mettalex Agent in scenarios promoting DeFi, cross-chain trading, and AI agents.

• Ensure the mascot is aligned with the positive, professional voice of the Mettalex brand.

To-Not-Do's:

• Do not alter the colors of the mascot.

• Do not use the Agent in conjunction with controversial or inappropriate imagery.

• Do not feature the Agent in situations that could be considered violent, offensive, or politically biased.

Examples of Improper Usage:

• The Agent is placed alongside images representing violent or unethical behavior, such as in a dangerous situation or with harmful symbols.

• The colors of the Agent mascot are modified to non-branded hues, creating confusion or visual discord.

• The Agent is used with language or messages that contradict Mettalex’s professional, inclusive, and innovative values.

When to Use

Print and Digital Media:
The Mettalex Agent should be used on event banners, digital advertisements, and promotional content. Always use vector formats for scalability.

Co-Branding:
When co-branding, allow adequate space between the Mettalex Agent and other logos to preserve both brand identities. Maintain appropriate sizing for all visual elements to ensure a balanced, professional appearance.